One of the most effective ways to build and maintain brand awareness is by blogging. This can be done through a marketing plan that includes a business blog. Having a blog can help boost your brand’s exposure on various platforms.
Building Your Brand With Different Blog Types
Blogging can help boost traffic to your site and increase sales. Having a blog can also allow you to position yourself as an expert in a certain field. With all that said, not all blogs are created equally.
To grow your brand using blogging, there are four ways you can accomplish it using brand awareness campaigns. The main types include awareness content blogs, sales content blogs, pillar pages, and thought leadership content.
1. Awareness Content
Aside from generating sales, blogging can help build authority and brand awareness. This is the reason why awareness content is a great way to build and maintain a strong brand.
Before you start creating awareness content, it’s important that you first think about what it is and how it can help build and maintain your brand. When it comes to creating awareness content, the goal of it is to drive awareness. Instead of trying to sell a product or service, it should be focused on helping people in your industry become more aware of your brand.
Another goal of awareness content is to drive traffic to your site. Having good content on your site will encourage other websites and bloggers to link back to it, which will give you more authority and help boost traffic to your site.
2. Sales Content
A blog created with sales content is designed to accomplish one of two things. The first is to sell products or services, and the other is to empower or inform your audience in the hopes they will become customers in the future. This type of blogging content should be found throughout your site and offer real information to your visitors about your brand.
Another benefit to be seen with sales content is when your existing customers send new referrals to your site. The sales content will be there to help them learn more about your brand, products, and services.
Although sales content is important, it should not be the type of content that will drive people to your site. Instead, it should be focused on helping your visitors become customers.
3. Pillar Pages
A pillar page is a type of blog content that provides a broad outline of a specific topic. Unlike other types of blog content, this type of content doesn’t try to get into the weeds of a particular topic. A pillar page should be structured with multiple subheadings. These can be used to break down the content and create a full-length article.
In simple terms, pillar pages are meant to be the pillars of your business brand. A pillar page should provide a brief overview of the various sections of your site and include links to in-depth guides that will help your visitors learn more about each of these topics. Having a good pillar page can help boost traffic to your site and give you more authority.
Pillar content can be used to attract people to your site regardless of your brand. It can also help them become subscribers or customers by providing them with thought leadership.
4. Thought Leadership Content
One of the best ways to build a strong personal brand and grow a small business is by developing thought leadership content. This type of content can be used to provide your audience with valuable insight.
If you want to be considered a thought leader, then developing thought leadership content is important. This type of blog post should be well-written and informative. There are a variety of ways that you can structure this type of content.
One of the most effective ways to create this type of content is to create a step-by-step process. This can be something as simple as how to organize a closet or as complex as how to replace a light fixture.
One effective way to create thought leadership content is to provide a prediction about the future of your industry. This type of content can be used to show your audience that you’re an expert in that field. You can share personal experiences and unique perspectives to show your audience that you’re a knowledgeable individual.
Getting high-quality content in your marketing efforts can boost your brand visibility. Just make sure that when you’re blogging, the content you post is well-written and informative.
AUTHOR NAME : ALISON LURIE