September 5, 2022

If you are using #mondaymotivaton just because it has a large search volume, then please read the article till the very end. Hashtags have changed the way businesses look at Instagram but what most social media courses forget to include is hashtag research. Hashtags act like keywords for social media platforms so the research part must be planned accordingly.


What Are Hashtags and Why Should You Care?


Hashtags are a way of categorizing content on social media. They are used to organize conversations and build community. First and foremost, it isn’t mandatory to use hashtags on your social media. Legendary brands that are a household name and have millions of followers rarely use hashtags. Hence, it is an option.

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Hashtags have been used on social media since 2007, but they became more popular in 2011 with the rise of social media marketing. Today, hashtags are one of the most effective ways to market your business online and marketing teams spend time in learning from the best digital marketing resources to use it the correct way.

The power of hashtags is that they allow users to find like-minded people with similar interests and passions, which helps you reach new customers and grow your brand awareness.


How to Choose the Right Hashtag for your Business?

Hashtags are a powerful tool for social media marketing. They can help you reach a wider audience and engage with your followers. However, it is important to choose the right hashtags for your business. Otherwise, you might end up losing engagement and not getting the results you want.

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There are a few things that you need to consider before choosing the right hashtag for your business:

  • What will be your target audience?
  • How many hashtags do you want to use?
  • How many followers do you want to reach?
  • What will be your main goal with this hashtag?


What is the Best Way to Research Social Media Trends?


Hashtags are a great way to gain attention on social media. They help you stand out from the crowd and get your content more exposure. However, just because a hashtag is trending, it does not mean that it is the best one for your business.

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There are many different ways to research social media trends. You can use Google Trends, search for hashtags on Instagram, or even find them on Twitter by looking at mentions of the hashtag.

However, there is one thing to remember before doing any of these: don’t use a trending hashtag. You might think that it will help you get more attention on social media and be able to grow your business in the process but this isn’t always the case. Using a trending hashtag can actually do the opposite of what you want because people are using that specific hashtag to share it with their own friends and followers.

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What are the Best Resources for Monitoring Social Media Trends?


Social media has become a powerful tool for marketers. With the help of social media trend analysis software, marketers can monitor their competitors and gain insights on what they are doing right or wrong.

The best resources for monitoring social media trends are:

  • Social Media Monitoring Tools

These tools provide a comprehensive view of your brand’s social media performance. They allow you to see patterns in your marketing efforts and make changes accordingly.

Social media monitoring tools help organizations to understand what people are saying about their products or services. They can be used for various purposes like product research, market research, customer service, and marketing campaigns.

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The most popular social media monitoring tools include Hootsuite, Social Mention, Radian6, and Sprinklr.


  • Social Media Trend Analysis Software

These tools provide a comprehensive view of your competition’s social media performance and allow you to see what strategies they have been using to reach their audiences. It helps businesses to stay on top of the latest trends in their industry by providing them with a comprehensive report.

The most popular social media trend analysis software are Hootsuite, Social Mention, Topsy, SocialFlow, Brand24, etc.



Creating a set of hashtags for your brand and then specifically for your content, it won’t take up much time. Not only businesses, even influencers or bloggers must conduct a research for their hashtags for social media. Users have seen an incredible amount of engagement post hashtag research because they used few but qualitative hashtags. Hope this article helped you and I am sure your social media engagement will boost once you use hashtags!

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Author’s Bio
Karan Shah

Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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