In addition to the correct use and integration of forms in logos, color is one of the most important elements in conveying emotion and meaning. The colors of logos are so strong that they influence other aspects like:
- thinking;
- reaction;
- mood;
- the stimulation of your body’s hormones.
The color can be deeply ingrained into the human psychology , so designers can gain from using it effectively for their design. The significance to use color when designing logos is difficult to overestimate. This is why it is essential to know all you can about the usage of colors in logos. Let’s take a look at some of the most popular colors employed for the logo’s design.
Red and its significance in logo design
Red as well as its hues are warm color and most sought-after with extroverts and males alike. Red is as powerful as fire. It screams enthusiasm, love, energy and desire. It also evokes determination. This is why many countries use this color on their flags. Red is a color that affects human bodies:
- by encouraging the production of hormones
- raises blood pressure;
- Increases metabolism
- an increase in appetite;
- It increases the rate of respiration.
This color is eye-catching. It’s easy to observe the number of websites and Internet sources use red for buttons such as subscribe>>, buy today>> click here>for example, and the list goes on. Red’s bright colors are great for the entertainment industry.
Nintendo’s logo uses a basic font and virtually none of the graphics, however the red color used in the corporate identity helps it stand out. The popular Netflix streaming service is also using the impact of red. It draws attention to the brand’s logo and encourages customers to sign up. The Coca-Cola logo uses the warm attraction of the red.
The logo of the company is, when paired with an advertisement, creates positive feelings and feelings of love in people. In light of the above If you’re trying to draw the attention of your customers to your business and brand, a logo with red could be an ideal choice.
It is the Psychology of Blue in Logo Design
Blue represents the color of purity, sky and the ocean. Blue is the color of tranquility, filling your heart with love calm, peace, intuition and a sense of calm. The energy of the ocean and the sky creates this blue color. This power is utilized in logos of numerous major corporations like:
- Intel;
- IBM;
- Dell;
- others.
They produce products that millions of people across the globe depend on all day long. Car manufacturers like Ford, BMW, and Volkswagen make use of blue as a source of power.
The color blue makes us want to be loyal, honest and smart. It also encourages us to be confident, intelligent, and dependable. It calms the human body since it slows the metabolism. However, it’s also able to be dynamic. For instance bright blue can have an impact that is dramatic, while too much blue can draw people to self-centeredness, melancholy and negative thoughts.
The psychology behind the color yellow when creating logos
The color yellow is often thought of as it being the color associated with the sun. So, it’s easy to comprehend why it creates a sense of happiness, warmth and clarity. It is a warm and welcoming scent that improves mood, boosts the alertness of the mind, and brings us back to treasure and gold. One of the benefits is its brightness. It can stand out in a crowded setting.
If you are looking to attract attention to yourself as well, as red, yellow can be a great choice. But, be careful not to overuse it as too much of it can cause people to become anxious. A lack of use is, however it can trigger feelings of anxiety, fear or low self-esteem and other negative emotions.
There are many companies that utilize yellow in the exact similar way. For instance, the gold arches that are featured in the emblem of well-known fast food chain McDonald’s are both convenient and entertaining for kids, whereas CAT utilizes yellow in a different manner. Their machines are used extensively in the construction industry which is where safety is a major priority. The CAT logo yellow signifies caution.
The significance of orange in the logo design
Orange is a symbol of emotional energy of warmth, compassion and enthusiasm, joy and compassion. It’s a youthful, vibrant color and full of energy. It can also be the color that you hold onto when life throws you sorrow and dismay. The orange color is the color that is so recognizable that no one walks through without paying attention to it. It stands out from the other colors and sends an impression that states”I’m not afraid of being the center of attention.” be the focus of interest.>It is
Researchers have discovered that orange is a great way to feel hungry. This is the reason numerous restaurants began employing it in their logos as well as interior designs. Harley-Davidson utilizes orange as the primary feature in the logo. Combining black with orange and white creates a harmonious look and provides the logo with an overall look. The orange hue as well as its hues are appropriate for kids. The orange color of the Nickelodeon logo attracts the interest of kids all over the world. Fanta orange fizzy drinks are able to draw sweet lovers.
The significance of the color brown in logo design
For some brown can appear dull and boring. It can nevertheless be an excellent choice for creating logos. Brown is a symbol of honesty, reliability and stability. It also represents quality, stability and durability. Brown is frequently asociated with:
- nature;
- earth;
- Natural products made from natural.
A lot of chocolate and confectionery businesses make use of it as a principal color in their designs. For instance, the M&Ms company, which first came out from 1940 in the United States in 1940, has utilized the brown logo frequently throughout the years. While the candy itself is vibrant and a variety of different flavors are available, the candy remains a basic, soothing snack that can bring back nostalgic memories of childhood favourites.
Green in logo design
It is the color green is closely associated with the natural world. It is associated with summer and spring it is a symbol of the beginning of a new chapter and safety, fertility as well as the environment. Green is also linked to financial, ambition, money and prosperity. Green is often a sign of inexperience and constant growth.
In fact, the color can be beneficial for our bodies and minds. It is calming upon the human body. Since green is the most dominant color in nature, it takes up large portions of humans’ visual spectrum. In light of this it is an ideal color in graphic design as it can be seen everywhere. For instance, the Animal Planet logo is a perfect illustration of this.
The psychology behind the color purple
Purple is a wonderful combination of vibrant red and oceanic characteristics of blue. It is a rare color in nature, which is why it is frequently regarded as precious as it is sacred and delicate. It brings to mind images of beauty, mystery and wealth. Purple stimulates the imagination and draws the eye.
Purple represents the power of passion, spirituality, vitality in addition to luxury and determination, along with the noble side of it. It carries the characteristics of blue and red and its inclusion into the logo will reflect grace and elegance. Purple creates a luxurious appearance that brings a sense class to people who look at it. The usage of purple in logos of businesses like Yahoo, Taco Bell, Twitch, Wonka, Viber and Benq is evidence of that.
Black and white on logos
Technically speaking, black and white aren’t colors. It is the absence of color while white is the totality of the colors. However, leaving technical aspects aside that black and white together with other colors can create powerful logos. Black represents power, authority elegant, class, and elegance. It also symbolizes aggression, evil and death. It’s a highly prestigious and professional color. Numerous major brands such as Prada, Gucci, and Chanel utilize black as their colors for logos.
Black enhances confidence and can open up a variety of possibilities, however it also creates feelings of emptyness. If you’re looking to add a sense of mystery and strength to your logo then you should consider black.
As a symbol of light, the white logo represents innocence, purity, new beginnings and so on. It is a symbol of simplicity and sweetness. White encourages thinking and cleansing, clarity of the mind and keeps the purity of your mind. When white is utilized in the logo, it becomes clear and simple. Since the use of simplicity and clarity has been a fashion in the design of logos, their usage is especially important.
The use of black and white makes logos appear beautiful and timeless. Gray is also a major part in the world of design. Particularly when logos shine in silver. This is the case with Mercedes-Benz logo is a great illustration.
Selecting the color
After you’ve made the decision to choose an color logo or choose the black and white option There are still a few points to be considered. There are many different colors are created equal. Although the psychology behind color is typically founded on simple, straightforward and basic shades, certain nuances can be significant.
Mixing Colors
Sometimes, the message of your business cannot be expressed in the language of a single color. This is okay because you are able to use several color depending on the requirements of your company. Be cautious when you use colors that mix. However, colors that catch the eye and communicate a strong message on their own may sometimes clash when paired with others. This doesn’t mean that you have to stay clear of striking contrasts. Certain colors that appear opposite in principle, could be a good match.
Shades
A hue is basically the true>more color or the pure color in the color spectrum which lies in the shades of a rainbow or circle. Utilizing pure colors without altering the hue and tone should provide the clearest and strongest message in accordance with the psychology behind color however this isn’t always the situation. The process of selecting the right color that communicates the correct message and is in line with the appropriate tone for your company could be as simple as altering colors by adding different colors.
The change in color is possible by a variety of methods. A specific shade of color can be achieved by mixing white to reduce the color. More light the color the lighter the result. This could give precisely what you are trying to create. For instance, a light blue could be a more relaxing color. Shades can be changed by adding black, gray and white in the same way. That is both shading and toning.
Gradients. Color gradients. color gradient is an example of a color progress also known as a color scale. It allows the user to switch from one shade to the next. It could be a method to mix colors for your branding.
Color Wheel
The concept behind the color wheel dates way back to the early 17th century. It was utilized to show various combinations of colors that changed hues. Selecting colors that are compatible with other colors or offer excellent contrast can be a challenge however, the process of setting up a color wheel could simplify the process and take the decision-making.
It’s crucial to consider the shades that you choose. colors you pick. Combining cool and warm particularly if they clash, could cause a negative impact on the message you intend to communicate. The search for color harmony is a crucial element that goes beyond that of harmony between the colors and the overall harmony conveyed by the colors. Although color psychology isn’t an assurance of success in design If you conduct your homework and determine the people who will be using your design, it may provide you with an edge.
Bottom line
When choosing colors when designing logos, it’s essential to keep in mind that the meaning that is associated with color in logos can differ from one country to the next and also from culture to culture. Be cautious when selecting colors that you use in your branding. The psychology behind color is an extremely complex subjectthat fascinates researchers and everyday people. Anyone can learn the basics and utilize these concepts to create logos.